You want to improve the performance of your sales areas stores with a better control of merchandising and a range approach adapted to both customer expectations and constraints of physical stores. Visiativ will work with you to build an effective merchandising strategy.
Features and benefits of Visiativ offer :
With Visiativ, you build a true merchandising culture within your company, for the benefit of sales development. Visiativ’s experience with wellknown brands and retailers enables you to reduce your time-to-market, increase your return on investment and facilitate collaboration between the various project stakeholders: head office, points of sale and suppliers.
Our teams aim :
Define purpose and challenges of merchandising in your organization
Identify all actors involved
Co-create a merchandising culture and define relevant actions to guarantee support from stakeholders
Set up guidelines
Deploy the merchandising culture both at headquarters and in the field
Creation of planograms
Our teams will assist you in the production of your planograms, based on a proven methodology with most famous retailers :
Assistance in the choice of assortment according to criteria such as space and definition of global objectives
Support to the implementation teams and optimization of field teams
Help with local sales and KPI abstract by point of sale for improvement
The collaboration of Visiativ’s teams with all departments allows the strategy to be readjusted based on feedback from the field.
Visiativ has its own studios in Lille and Paris to quickly produce your merchandising, e-commerce and product catalog photos.
We also offer a mobile studio: our teams can go on site for photo shoots (100 refs minimum).
Visiativ Store Intelligence Planning, your merchandising management platform
With Visiativ Store Intelligence Planning, you deploy your merchandising strategy across all your points of sale. The solution enables you to consider feedback from the field in order to federate all the players and create a real culture shared by all.
Go from idea to implementation : accelerate time to complete your plannograms by field surveys and 3D creation of your new store concepts
Increase the attractiveness of your points of sale: Clearly identify profitability of your shelves, adjust your recommendations and improve the performance of your store
Spread your merchandising strategy : Establish a real culture understood and shared within your company and promote collaboration between project participants.
"The Visiativ Store Intelligence Planning platform allows us to centralize and organize all of our merchandising data, which makes exchanges much easier. We send out far fewer emails thanks to the platform's integrated chat, video-conferencing and email notification features. We are making huge productivity gains"
Marketing and Merchandising Manager, TRUFFAUT
How to achieve merchandising in record time ?
How do you implement an efficient merchandising strategy in record time? How to ensure that it is well implemented in all points of sale? And how do you deal with aesthetic, commercial and economic constraints?
Facing these issues, digital world offers an immersive experience that allows you to test different hypotheses very quickly and, above all, at a lower cost without need for a physical model. Easily develop new store concepts, optimize the attractiveness of your shelves and model your products in 3D using digital tools.
Define the best merchandising strategy to offer a fluid and smooth customer journey to trigger purchasing.
Nos autres solutions et services en lien
Visiativ Store Intelligence
Perform your merchandising
With Visiativ Store Intelligence Planning, deploy your strategy and spread the merchandising culture at headquarters and in the field.