Industrial Equipment

Rethinking your business to meet the needs of every player in the value chain


The industrial equipment industry comprises all manufacturers of machines and tools required by a company’s production processes: special machines, machine tools, heavy mobile plant and equipment, metal and plastic manufactured products, and tyre manufacturers.


A company’s main challenge is to operate in an increasingly complex and stringent industrial environment under constant pressure from customers, competitors and regulators.


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Identify your new growth levers


Industrial equipment manufacturers are relying on the trends emerging from the 4th industrial revolution (automation, IoT, 5G, artificial intelligence, big data analysis, networked communications, etc.) to change the way they work and interact with their customers.


IThey need to constantly step up their digital transformation to fully meet the new expectations of their distributor networks and/or their end customers.Because they do not have the same investment capacity as their larger competitors, SMEs in this industry are often more vulnerable.


No matter how big or small they are, Visiativ supports industrial equipment manufacturers in all stages of their digital transformation.

Key figures: production and mechanical equipment

12 477


63,6 Mrds €


47,6 %

Share in the Mechanical Industry sector

Source: FIM Business and Statistics Unit – Figures 2021, France.

The challenges facing the players in the industry

Maintaining technological transformation

  • Leveraging hyper automation, connected devices and data science
  • Combining new materials (modularity) and new technologies
  • Increasing machine versatility and performance, wherever they are
  • Assessing your production capacity

Customising the offering

  • Leveraging hyper automation, connected devices and data science
  • Combining new materials (modularity) and new technologies
  • Assessing your production capacity

Gaining agility to meet more stringent demands

  • Gaining agility to meet more stringent demands
  • The need for all services to collaborate (anytime, anywhere) by connecting the entire value chain together

Expanding your service offering

Expanding your service offering and transforming the customer experience:

  • Setting up an efficient and responsive after-sales service (coordinating the special machine distributor and dealer network) to develop spare part sales
  • Facilitating preventive and predictive maintenance
  • Reshaping the world of field services

Meeting applicable standards and regulations

Regional standards have evolved into international standards designed to ensure two-way compatibility between old and new equipment. The green industry concept is also a current topic (new regulations, CSR, environmental footprint reduction) and is now a differentiating factor.

Learning from our customers



The challenge: implementing a customer service platform to pursue international development

The solution: Visiativ Customer Services

Benefits: By adopting Visiativ Customer Services, the company has benefited from a much more direct access to its customers and distributors across the globe as well as financial savings in after-sales service and warranty follow-up.



The challenge: identifying priority points for developing the company's digital transformation.

The solution: Visiativ Transformation Diagnostics

Benefits: keeping up with the co-written digital transformation schedule: setting up an employee portal, CRM, a customer service portal and a quality management tool.



The challenge: standardising all departments.

The solution: Visiativ Industry Customer Service Portal & Visiativ Spare Parts Catalogue

logo Mecalac

Benefits: By standardising its departments, the group has developed a sense of belonging among its teams and synergy between its plants. Likewise, simplifying processes and standardising digital tools has increased the efficiency of employees in their daily work. Optimising its customer relations has finally enabled Mecalac to improve its brand image and

customer satisfaction.

transformation de son service client MAF RODA
Conduite du changement Farbal
Pierre angulaire ALTIX

Visiativ Innovation Engine


Visiativ Innovation Engine is a unique and innovative approach to enable SMEs and SMBs to identify their performance levers, co-construct their digital transformation roadmap, and deploy proven solutions while sharing experience and know-how.


For over 35 years, Visiativ has been helping SMEs to accelerate their innovation, improve their competitive edge, and meet their sustainable development commitments. We are the trusted advisor, with a real ability to deploy solutions, in a collaborative economy of shared experience.

Solutions made for you

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Consulting PDM & PLM

Suceed in your product development cycle

Deploy your SOLIDWORKS PDM and PLM 3DEXPERIENCE projects with confidence to achieve your business objectives


Range Visiativ PLM

Reducing time-to-market

Innovate and increase the efficiency of your industrial process through collaboration throughout the product life cycle.

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Range Markforged

Print strong and robust parts with ease

3D printers designed for professionals to print solid, robust parts.

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Visiativ Workplace

Digitalising your business processes

Make your company's digital transition easy with a workplace ready to be deployed to suit your needs (EDM, workflow, omnichannel commerce) and your businesses (customer service, quality, sales, etc.)


Visiativ Employee engagement

Working together with confidence

Promoting synergies between employees increases the company's performance. Making access to information easy for a successful employee experience


Visiativ Cyber WAF

Protect and secure all your web applications

Block 100% of cyber threats immediately with AI, without your intervention and before they even reach your servers.









Benefit from adapted support during the deployment of your 3DEXPERIENCE project

Define the PLM support that suits you: a packaged service or a customized offer according to the challenges of your development cycle.

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