Improve your sales floor performance
In a world where consumer purchasing patterns have changed enormously, merchandising is now a key element in strategic thinking (upstream) and deployment in the field (downstream).
Visiativ supports its customers across the entire value chain, from setting up merchandising structures in organisations to analysing in-store performance using an approach that combines consulting and technology.
This support is primarily aimed at creating a true merchandising culture shared by all participants (category managers, sector managers, merchandising managers, department managers, etc.) and fostering its growth within the company.
Visiativ has developed a collaborative and cross-functional working method for you that’s based on 6 key steps.
With Visiativ, you can set up a true merchandising culture in your company, for the benefit of sales development.
Visiativ's extensive experience with major brands and retailers empowers you to reduce your time-to-market, increase your ROI and facilitate collaboration between the various project stakeholders.
From the departure point onwards, Visiativ experts are at your disposal to identify the position merchandising should occupy in your organisation.
Our consulting package will enable you to carry out an in-depth audit of your existing resources, your goals and your challenges.
The objective? Co-constructing a transformation plan with your departments on how to implement merchandising and identify the future impacts and the changes to be made.
The second step focuses on the service and partner ecosystem that will influence your brand or chain’s merchandising strategy.
Our experts work with you to develop a merchandising reference framework that includes guidelines (strategic and operational framing) for the brand or company based on workshops, interviews and studies conducted with stakeholders.
The objective? Writing the rules to be applied in the short, medium and long term, and using this common framework to roll out a merchandising culture at headquarters and in the field.
Based on the merchandising rules previously defined, Visiativ’s experts will help you build your merchandising tools and implement them:
The main ways to prevent lack of adherence to the merchandising tools developed upstream are:
Clarity
For better implementation, it is essential that the information disseminated is understood by the field teams The challenge here is to ensure that the data communicated is right for the target: a message that is well communicated but poorly understood will not bring the desired results.
Accessibility to information
The first challenge is to make certain that the group targeted by the merchandising strategy easily identifies the dedicated communication channel
Communications
To allow for changes and fixes, it is important that head office and field teams can communicate via a dedicated and common channel to avoid any misinterpretation of the strategy being developed.
To do this, Visiativ has developed a collaborative and cross-functional platform dedicated to merchandising communications – Visiativ Store Intelligence Planning – to help you deploy a genuine merchandising culture within your company.
This platform lets you better manage your merchandising in a single collaborative space:
Elisa Doussot
Marketing and Merchandising Manager
The quality of the merchandising strategy you defined upstream can only be tested when properly applied in-store.
Using our services (strategy consulting, planograms, etc.) and dedicated sales force tools:
The final step involves an ongoing process of analysis and continuous improvement to keep you getting better after our collaboration.
To do this, Visiativ experts work with you to identify the relevant KPIs for your business and how to measure them (shelf-space share, turnover, margin, stocks, etc.)
Visiativ Merchandising is a solution of Visiativ Innovation Engine.
Our cloud innovation platform offers a continuum of services for the digital, social and environmental transformations of SMEs and SMIs: services and solutions to plan, implement and manage your transformations, to enhance your competitiveness and business performance.
Take full control of all your transformation projects by arbitrating actions according to issues and priorities, all visualized in a dynamic roadmap.
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