Consumer goods

Driving your brand adoption while focusing on innovation, sustainability and engagement by developing interaction with your customers.

 

Faced with rapidly changing consumer behaviour, brands need to improve their customer intelligence to maintain their presence across all sales channels, be transparent in their communication and deliver tailored services.

 

Get in touch with an expert

Catalogue en ligne

Identify your new growth opportunities

 

New consumer patterns and services have developed along with digital technologies: mobile and 24/7 purchasing, home delivery, click & collect, drive-ins, virtual showrooms, product customisation, rental, subscription, etc. Digital transformation allows brands, and especially BtoB, to adapt their sales strategy thanks to accurate data feedback.

 

In fact, in-depth knowledge of consumers’ expectations and habits strengthens customer relations by offering a homogeneous and personalized omnichannel experience in comfort, choice, speed and more. At the same time, companies improve their sales cycles by controlling and analysing commercial information.

 

Digitalising your sales cycle means efficient sales processes to increase the time effectively dedicated to the sales process, accelerate it and simplify the management of the customer relationship.

10%

growth in e-commerce in one year

22%

of Europeans plan to rent products rather than buy them

25%

of French consumers are dissatisfied when an item is unavailable

Boost your sales

through a smooth, seamless omnichannel purchasing experience. At point-of-sale with proven merchandising, via e-commerce with exhaustive product presentations, up-to-date inventory information and order tracking, efficient after-sales service supported by a chatbot, etc.

Develop consultative selling

with tools for monitoring and analysing sales, seasonal trends, shelf space, etc., that simplify the sales staff’s administrative tasks. This empowers field teams to concentrate on their added value of advising and anticipating requests.

Developing sustainable and

repairable products, prioritizing local and eco-responsible suppliers, and responding to customer requests for information (transparency regarding composition, working conditions and origin of raw materials, etc.) are subjects to be included in a company’s CSR process.

Control your supply chain

as demand increases and traditional supply chains need to be adapted. The supply chain needs to be modernised (IoT sensors, integrated and real-time data, etc.) to gain visibility on risks and optimise lead times.

Learning from our customers

KUSMI TEAKusmi Tea Logo

 

The challenge: Setting up a platform to respond to retail and distributor requirements.

The solution: Visiativ e-commerce B2B

Benefits: 80% of distributors have adopted this solution to place their orders as opposed to 60% in the past, thanks to a process that responds to the needs of the BtoB sector: shopping lists, multi-carts by date, real time stock synchronisation, etc. A solution for orchestrating the network without having to manage a server or develop special software.

PETIT BATEAU

 

The challenge: Building quality procedures into warehouse, production and purchasing management tools to ensure quality traceability.

The solution: Visiativ Quality Management

Benefits: More than 2,500 hours of re-entry time saved for quality controls entered directly via a tablet. The teams are now also able to automatically generate supplier reports in 5 minutes, a task which previously took 3 hours to complete.

DAMART

 

Logo Damart

The challenge: Facilitating relations with suppliers to optimise customs duties management and ensure better traceability of imported products

The solution: Visiativ Supplier Portal

Benefits: A 300,000 euro gain thanks to product origin certification and better supplier intelligence and relationships.

“The Visiativ e-Commerce BtoB Consumer Goods platform delivers real added value, it allows you to sell more, more efficiently, and it is a source of new business opportunities.”

Kusmi Tea Logo

Bruno CONTREPOIDS

Information Systems Manager

Logo Lafuma Mobilier
Logo Lafont Lunette
Logo Fermob
Logo OPAL
Logo Grasset Lunetier

Visiativ Innovation Engine

 

Visiativ Innovation Engine is a unique and innovative approach to enable SMEs and SMBs to identify their performance levers, co-construct their digital transformation roadmap, and deploy proven solutions while sharing experience and know-how.

 

For over 35 years, Visiativ has been helping SMEs to accelerate their innovation, improve their competitive edge, and meet their sustainable development commitments. We are the trusted advisor, with a real ability to deploy solutions, in a collaborative economy of shared experience.

Solutions made for you

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Documents Qualité

Visiativ Quality Management

Meet regulatory requirements

Digitize your quality approach to better managequality processes, meet regulatory requirements and increase customer satisfaction.

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Range Visiativ Merchandising

Define an effective merchandising strategy

Improve the performance of your sales areas through better control over merchandising.

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Visiativ Workplace

Digitalising your business processes

Make your company's digital transition easy with a workplace ready to be deployed to suit your needs (EDM, workflow, omnichannel commerce) and your businesses (customer service, quality, sales, etc.)

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Visiativ Commitment of Trust

Deploy your transformation

Benefit from a long term support in the actual deployment of your solutions for a successful digital transformation

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Digital Strategy

The opportunity to exploit the potential of digital to improve your company's performance.

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visiativ cyber

Visiativ Cyber Pilot

Your outsourced and digitalized information systems security service

Benefit from the highest level of cybersecurity with Visiativ Cyber Pilot, your IT services companion

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Visiativ Store Intelligence

Perform your merchandising

With Visiativ Store Intelligence Planning, deploy your strategy and spread the merchandising culture at headquarters and in the field.

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e-commerce B2B

Visiativ b2b e-commerce Consumer Goods

Go digital and boost your sales with e-commerce

Developpe your BtoB e-commerce site for your resellers to offer them an omnichannel and personalized sales experience 24/7.

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Visiativ Mobile Sales

Take orders in any situation to maximize your performance

Increase your mobile business and improve your sales performance with a mobile order taking tool linked to your ERP with integrated item catalog

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