Faced with rapidly changing consumer behaviour, brands need to improve their customer intelligence to maintain their presence across all sales channels, be transparent in their communication and deliver tailored services.
New consumer patterns and services have developed along with digital technologies: mobile and 24/7 purchasing, home delivery, click & collect, drive-ins, virtual showrooms, product customisation, rental, subscription, etc. Digital transformation allows brands, and especially BtoB, to adapt their sales strategy thanks to accurate data feedback.
In fact, in-depth knowledge of consumers’ expectations and habits strengthens customer relations by offering a homogeneous and personalized omnichannel experience in comfort, choice, speed and more. At the same time, companies improve their sales cycles by controlling and analysing commercial information.
Digitalising your sales cycle means efficient sales processes to increase the time effectively dedicated to the sales process, accelerate it and simplify the management of the customer relationship.
10%
growth in e-commerce in one year
22%
of Europeans plan to rent products rather than buy them
25%
of French consumers are dissatisfied when an item is unavailable
through a smooth, seamless omnichannel purchasing experience. At point-of-sale with proven merchandising, via e-commerce with exhaustive product presentations, up-to-date inventory information and order tracking, efficient after-sales service supported by a chatbot, etc.
with tools for monitoring and analysing sales, seasonal trends, shelf space, etc., that simplify the sales staff’s administrative tasks. This empowers field teams to concentrate on their added value of advising and anticipating requests.
repairable products, prioritizing local and eco-responsible suppliers, and responding to customer requests for information (transparency regarding composition, working conditions and origin of raw materials, etc.) are subjects to be included in a company’s CSR process.
as demand increases and traditional supply chains need to be adapted. The supply chain needs to be modernised (IoT sensors, integrated and real-time data, etc.) to gain visibility on risks and optimise lead times.
The challenge: Setting up a platform to respond to retail and distributor requirements.
The solution: Visiativ e-commerce B2B
Benefits: 80% of distributors have adopted this solution to place their orders as opposed to 60% in the past, thanks to a process that responds to the needs of the BtoB sector: shopping lists, multi-carts by date, real time stock synchronisation, etc. A solution for orchestrating the network without having to manage a server or develop special software.
The challenge: Building quality procedures into warehouse, production and purchasing management tools to ensure quality traceability.
The solution: Visiativ Quality Management
Benefits: More than 2,500 hours of re-entry time saved for quality controls entered directly via a tablet. The teams are now also able to automatically generate supplier reports in 5 minutes, a task which previously took 3 hours to complete.
The challenge: Facilitating relations with suppliers to optimise customs duties management and ensure better traceability of imported products
The solution: Visiativ Supplier Portal
Benefits: A 300,000 euro gain thanks to product origin certification and better supplier intelligence and relationships.
Bruno CONTREPOIDS
Information Systems Manager
Visiativ Innovation Engine is a unique and innovative approach to enable SMEs and SMBs to identify their performance levers, co-construct their digital transformation roadmap, and deploy proven solutions while sharing experience and know-how.
For over 35 years, Visiativ has been helping SMEs to accelerate their innovation, improve their competitive edge, and meet their sustainable development commitments. We are the trusted advisor, with a real ability to deploy solutions, in a collaborative economy of shared experience.
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