Responding to new demands with more responsible and personalised products


Perfumes, make-up, hair care, hygiene and beauty products: the global cosmetic product market is constantly changing.


The cosmetics industry offers a wide variety of products, driven by the new discoveries and innovations unveiled on a regular basis by research in organic, vegan and natural skincare, as well as by changes in labelling requirements and regulations.


New consumer habits, environmental concerns and the development of e-commerce are forcing the cosmetics industry to adapt.


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Innovation efforts must meet the growing demand for products that are transparent regarding their composition, formulated with natural and minimally processed materials, and, of course, tested by independent bodies. Customers expect labelled, certified products that reassure them.


Highly informed, consumers are on the lookout for environmental commitments linked to CSR approaches. Reducing waste from over-packaging, which pollutes during the manufacturing and recycling phases, or curbing the impact of the supply-chain on the carbon footprint are just two of the many processes to be developed to respond as quickly as possible to customers’ requirements.


The quest for authenticity also involves personalising the customer relationship as much as personalising the product itself. Delivering new and unique experiences, both physical and digital, is becoming a necessity in order for businesses to stand out from the crowd, and requires the collection and analysis of customer data.


of French consumers check the composition and ingredients of products


of French consumers want eco-designed packaging


conversion rate with AI in beauty tech

Source : DMB

Learning from our customers

LPG Systems

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The challenge: Improve the performance of its customer service.

The solution: Visiativ Customer Service Portal

Benefits: Thanks to the digitalization, LPG Systems is more responsive and has been able to reduce delivery times by 48 hours by meeting Amazon's new standards.


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The challenge: Capitalising on know-how

The solution: Visiativ PLM

Benefits: Thanks to PLM and the creation of workflows, SIMP has become more agile and efficient in its product development cycle.

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For over 35 years, Visiativ has been helping SMEs to accelerate their innovation, improve their competitive edge, and meet their sustainable development commitments. We are the trusted advisor, with a real ability to deploy solutions, in a collaborative economy of shared experience.

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