Consumer Goods and Retail
Opt for the digitization of your marketing cycle to increase your sales performance
Sales and consumption patterns are changing: a real opportunity to seize!
End consumers are consuming less yet better, with high demands for quality and traceability. Supplies are becoming more localized, and second-hand and after-sales repairs are becoming more widespread.
Whether in terms of merchandising, sales, marketing, after-sales service or quality, it has become an accepted fact that retailing is facing new challenges – particularly phygital and omnichannel sales, data management and the focus on eco-responsibility – that need to be integrated to improve performance. So is the digitization of your marketing cycle an opportunity? We can’t stress it enough—yes! We see clear evidence every day. So how can you define a strategy and move forward in practice?
All these observations = 4 major challenges:
Digitalization means a wide range of solutions to be tailored to your needs and objectives: a connected B2B service portal, mobile order-taking applications, a collaborative Intranet, commercial CRM (Customer Relationship Management), SFA (Sale Force Automation), planograms, quality management, 3D merchandising, VR and modeling tools, etc.
Time savings; reduced costs, errors and processing times
Real-time management of orders, inventories, supplies and restocking
Improved customer experience through fast automated data processing
Digital tools for your employees and your customer and supplier relations
Streamlined monitoring of standards and responsible initiatives
Visiativ works with many consumer goods sectors:
Your business, our solutions
Adopting the appropriate digital tools to optimize your merchandising strategy, adapting it to each store and making it a reality by improving the performance of your sales areas.
Equipping your salespeople, including the sales force in the field – the key element in customer relations – with digital solutions capable of facilitating their job in an omnichannel context.
Meeting the needs of your network of retailers and distributors with B2B e-commerce: a connected self-service portal with an instant view of orders and inventories.
Equipping yourself with intelligent tools for piloting product quality and traceability in order to comply with regulations, avoid errors and stay ahead of expectations in terms of responsibility.
As a long-term partner with many of our clients, we work at your level. We lead business communities enriched by your feedback: a philosophy of co-innovation conducted with our partner clients, operational divisions and general management divisions.
This expertise in IS, business issues and field experience is the foundation of our support.
Like to know more? Are you wondering how your company can quickly benefit directly from the form of digital transformation that suits it best? With which tools? And with what kind of roll-out? We’re here to help you.
We provide our clients with adapted services to analyze their purchasing organization, identify optimization levers and lead the necessary transformations to rapidly improve purchasing performance.
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We provide anticipation, advice and resources in manageming and financing of their innovation (RD&I).
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Moving toward the future, mobilizing employees for and around digital transformation means being bold and acting pragmatically. Directors who have done just that, share their experience here
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