Executive committee

An experienced management team

Laurent FIARD

Co-founder and CEO

Laurent completed his technical studies and obtained a Masters in marketing and sales. His first professional experience was with a Hewlett-Packard distributor, in Grenoble. He joined AGS in 1988 as marketing manager, before becoming a director alongside Christian Donzel in 1997. After chairing the Digital Cluster (from 2012 to 2014), he has the chaired Medef Lyon-Rhône chapter since 2014.

Bertrand SICOT

Deputy Managing Director

Graduated from ENSAM, Bertrand has successively held the positions of Western Europe Sales Manager, VP Sales North America, Executive Vice President Worldwide Sales then CEO of SOLIDWORKS before becoming in 2015, Senior Vice President Indirect Sales of Dassault Systèmes, in charge of the growth and development of an international network of 500 partners. He joins Visiativ in 2020 as Deputy Managing Director.

Senda Bouchrara

Chief Operating Officer in charge of the Offer, Transformation & Innovation

Graduated from the University of Technology of Compiègne, France, she completed her background with a master of finance at the IAE of Paris. She started her career as consultant in 2001 at Altran and then as head of a business unit in finance.
In 2007, she joined Exane Group where she conducted several missions on behalf of the CEO before joining the Inspection Générale and becaming Executive Director. On her arrival at Cegid in 2015, Senda has been in charge of defining the new strategic plan and managing the transformation plan of the Group. She then headed the Global Services Department in 2018. In January 2020, she founded Stratécience, a strategy and operational efficiency consulting company before joining Visiativ in September 2020.

Philippe GARCIA

Deputy Managing Director, Finance

Philippe holds a Master’s degree in Audit from Lyon III IAE and a DESCF. After several successful experiences in international and listed pharmaceutical groups, Philippe has joined Visiativ as Deputy Managing Director in charge of Finance and thus becomes a member of the Group’s Executive Committee.


Chief Human Ressources Officer & CSR

Gregory has over fifteen years of experience as Human Resources leader in French and international groups. He has always evolved in the digital transformation sector, both on the software side within the Cegid group and on the hardware side over the past 10 years at Emerson Vertiv. Its main objectives will be to: carry on with the Group’s HR structuring, support the Group’s transformation and development, both in France and globaly and implement an innovative and effective HR strategy centred on employee experience.